Social proof demonstrates how other people choose or partake in a service or product like reviews, social shares or testimonials which encourages to do the same. When there is social proof, new customers will feel more comfortable buying from your eCommerce store, which makes them an important part of conversions.
In addition, you will need to know how to get reviews because you need to improve your online reputation. Aside from that, the reviews they leave will boost sales because potential customers will see that others have bought from you and they will find out what others think of your product.
If you want to know more about the benefits of social proof to your business, read on.
Boosts Conversions
If you are not using social proof, your social media accounts, website, and emails might not be converting well. Company provides real-world examples of the way social proof can impact conversions. The company sets up a couple of experiments in order to improve the landing page’s conversion rate.
The idea is quite simple because people who come from another website who land on your business site can purchase products and leave a review. This way, your sales can rapidly increase and this is an example of how social proof helps with conversion rate.
Social Proofs can Be Combined with Endorsements
Did your business receive a compliment from an influential person, like a celebrity or someone famous? If the answer is ‘yes’, you can take advantage of this and list the endorses on your social media platform, website, etc.
Remember that if the endorser is very influential, there is a higher potential that your customers will trust you. Authority endorsers can be local and celebrities, industry leaders, industry certification from a group or eminent company.
Influencer marketing will generate a lot of reviews and it would be good to have a review management software to help you monitor them, enabling you to respond to them.
Customers Want to Read Testimonials
While you doubt that social proof works, the majority of your prospects look at recommendations from family and friends before buying anything. Aside from that, they look for options from independent reviews about your company and product. The excellent thing is that majority of people can trust testimonials online like personal recommendations. After reading positive testimonials on your business site, more than 50% of people will visit your website.
Helps You Engage with Online Mentions
Customers who like your products want to talk about them on the internet. You first need a website. You can hire free website design services to do it for you. They are vocal about how they love your business and there are times when they will mention your social media handle in their posts. The love for your brand will speak volumes and it adds serious social proof for those who want to purchase from you. When they mention your social media handle, you can easily engage with them and respond to their posts.
The review management tools you can choose from is a lot, but you need to decide the best one for you in handling social proofs.
